In 2014, Lee set up the PROMIZ website, a fund-raising platform to raise awareness and encourage donation for social and humanitarian causes. Proceeds from the sale of PROMIZ merchandise are given to the selected partners to execute the charity projects. The site has raised US$50,000 from him and his fans to help create wells in Malawi through non-profit organization Charity: Water. It has also raised funds and contributed donations to causes such as Good Neighbours, World Water Day, the "Transparent Umbrella Project" and the "Making Warm Winter for Both Bodies and Hearts" campaign. In 2016, PROMIZ won the Korea Good Brand Awards.
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PROMIZ "Umbrella Campaign" |
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PROMIZ "Umbrella Campaign" |
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PROMIZ "Water Campaign" |
In 2015, Lee donated 100 million won to UNICEF to aid victims of a devastating earthquake in Nepal. In 2016, Lee was recognised by the Ministry of Health and Welfare for his contribution to society.
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PROMIZ donated to UNICEF |
To mark the 10th anniversary of his debut, Lee's fans participated in several charitable events. Lee's Chinese fans planted 510 trees in Inner Mongolia, while his Mexican fans donated to children stricken with cancer with proceeds earned from selling plastic bottle caps to recycling companies. Taiwanese and Hong Kong fans also made donations to profit organizations World Vision and UNICEF. In previous years, his Chilean fan club donated to the humanitarian organization Patagonia Compassion and also participated in several other charitable causes.
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PROMIZ donated to Holt International |
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PROMIZ "Children Campaign" |
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PROMIZ "Animal Campaign" |
credit to the original owner!
MYM Entertainment PROMIZ
^_^
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