Friday, January 27, 2023

Lee Min Ho x HUGO BOSS S/S 2023

 

BOSS has released its global refresh campaign story for the spring/summer 2023 season. Global celebs such as global Ambassador actor Lee Min-ho, etc., participated in the campaign starting with their childhood stories.


By making collage of celebrities' childhood photos & current photos, the campaign narrative that bosses are made through their own efforts, not innate,was expressed through Boss's own storytelling.


"I ALWAYS BELIEVED IN WHO I WAS.

ALWAYS KNEW WHAT I WANTED."

-- Lee Min-ho  💕



Each of their leading talents Naomi Campbell, Maluma, Gigi Hadid, Lee Min-ho, Khaby Lame and Matteo Berrettini – personifies the BOSS spirit, showing how BOSSes aren’t born, they’re made. Here’s all you need to know about BOSS’s Spring/Summer 2023 campaign: onhugoboss.com/bsr23







                                


                                BOSS Tiktok video ad

"Becoming a BOSS begins from within. 

And we’re on the edge of a whole new journey!"




"Conviction, effort, and faith in the process. BOSSes aren’t born. They’re made #BeYourOwnBOSS"


BEFORE THE LEGEND

BEFORE THE BREAKTHROUGH

BEFORE THE VICTORY

BEFORE THE SUCCESS

BOSSES AREN'T BORN

THEY'RE MADE



Hugo BOSS Japan 





Lee Min Ho × BOSS Naver Website Updates

🔗m.brand.naver.com/boss/brand-new…






In the BOSS campaign, influencers around the world share diverse stories that inspire many people and spread their influence in various channel areas. In particular, we plan to develop an Instagram filter and operate it so that many people can participate directly.

-- BOSS Japan linevoom






"A multi-hyphenate that always inspires. #LeeMinho makes creativity seem effortless, yet puts in the hard work like a BOSS #BeYourOwnBOSS"



2023 Refresh Campaign features an exploration of what it takes to create your' own boss & a journey to become true boss.This inspires the boss's self-directed life message 'BeYourOwnBOSS' to explore more deeply & to live his life with its inherent potential.

-- arenakorea



cr: Hugo BOSS
^_^


14 comments:

Jessica Gomez said...

Awesome Campaign Lee
With Hugo Boss. Great pictures love them all in special the ones with yours when you was toddler such a cutie 🥰. The promotion video is amazing. Kudos
Always Leeminho always doing a awesome job. Blessings ♥️🫰

Anonymous said...

Awesome...... Have more Successes .. Yes🙏🙏🙏❤️. Always here Fans of yours will Support and Love You !

Anonymous said...

Es muito especial meu amor boss😍😍😍

Anonymous said...

Congratulations🌹🍷have a good day 🥰🌺🌺🌺🌺🌺🌺

Anonymous said...

❤️❤️❤️😘 I don't know where he got his beauty but he sure is one of a heck beautiful badass man whoa 😳

Anonymous said...

Nine Lee Mon Ho. So handsome 😘🤩🤩🤩💘 wonderful time 🤩🤩☺️😗😚❤️💕💖😍 love this 😻💞 amazing

Anonymous said...

The most handsome man I've ever known Lee Minho his beauty is exceptional

Anonymous said...

Awesome hardworking, handsome and my favorite male Korean Actor and the best,i love you so much keep soaring and keep winning Oppa!!!,,,

Anonymous said...

Lee min ho meu ídolo amado meu príncipe idolatrado ❤❤❤❤

Anonymous said...

Take care always and God bless you 😘

Anonymous said...

Boss,profissionalisto, muita dedicação e muito trabalho duro,congratulações sempre ,gratidão, a todos vocês, por nós dar ,este privilégio

Anonymous said...

❤❤❤❤🌺⭐⭐⭐⭐⭐⭐⭐

Anonymous said...

Lee Min Ho is my favorate idol forever always take and stay healthy god bless❤️❤️❤️

Anonymous said...

Thank you for all your love and Inspiration. You are Loved and blessed. ❤❤🤍🔵😇💙❤❤❤