BOSS has released its global refresh campaign story for the spring/summer 2023 season. Global celebs such as global Ambassador actor Lee Min-ho, etc., participated in the campaign starting with their childhood stories.
By making collage of celebrities' childhood photos & current photos, the campaign narrative that bosses are made through their own efforts, not innate,was expressed through Boss's own storytelling.
"I ALWAYS BELIEVED IN WHO I WAS.
ALWAYS KNEW WHAT I WANTED."
-- Lee Min-ho 💕
Each of their leading talents Naomi Campbell, Maluma, Gigi Hadid, Lee Min-ho, Khaby Lame and Matteo Berrettini – personifies the BOSS spirit, showing how BOSSes aren’t born, they’re made. Here’s all you need to know about BOSS’s Spring/Summer 2023 campaign: onhugoboss.com/bsr23
"Becoming a BOSS begins from within.
And we’re on the edge of a whole new journey!"
"Conviction, effort, and faith in the process. BOSSes aren’t born. They’re made #BeYourOwnBOSS"
BEFORE THE LEGEND
BEFORE THE BREAKTHROUGH
BEFORE THE VICTORY
BEFORE THE SUCCESS
BOSSES AREN'T BORN
THEY'RE MADE
Hugo BOSS Japan
Lee Min Ho × BOSS Naver Website Updates
🔗m.brand.naver.com/boss/brand-new…
In the BOSS campaign, influencers around the world share diverse stories that inspire many people and spread their influence in various channel areas. In particular, we plan to develop an Instagram filter and operate it so that many people can participate directly.
-- BOSS Japan linevoom
"A multi-hyphenate that always inspires. #LeeMinho makes creativity seem effortless, yet puts in the hard work like a BOSS #BeYourOwnBOSS"
2023 Refresh Campaign features an exploration of what it takes to create your' own boss & a journey to become true boss.This inspires the boss's self-directed life message 'BeYourOwnBOSS' to explore more deeply & to live his life with its inherent potential.
-- arenakorea
14 comments:
Awesome Campaign Lee
With Hugo Boss. Great pictures love them all in special the ones with yours when you was toddler such a cutie 🥰. The promotion video is amazing. Kudos
Always Leeminho always doing a awesome job. Blessings ♥️🫰
Awesome...... Have more Successes .. Yes🙏🙏🙏❤️. Always here Fans of yours will Support and Love You !
Es muito especial meu amor boss😍😍😍
Congratulations🌹🍷have a good day 🥰🌺🌺🌺🌺🌺🌺
❤️❤️❤️😘 I don't know where he got his beauty but he sure is one of a heck beautiful badass man whoa 😳
Nine Lee Mon Ho. So handsome 😘🤩🤩🤩💘 wonderful time 🤩🤩☺️😗😚❤️💕💖😍 love this 😻💞 amazing
The most handsome man I've ever known Lee Minho his beauty is exceptional
Awesome hardworking, handsome and my favorite male Korean Actor and the best,i love you so much keep soaring and keep winning Oppa!!!,,,
Lee min ho meu ídolo amado meu príncipe idolatrado ❤❤❤❤
Take care always and God bless you 😘
Boss,profissionalisto, muita dedicação e muito trabalho duro,congratulações sempre ,gratidão, a todos vocês, por nós dar ,este privilégio
❤❤❤❤🌺⭐⭐⭐⭐⭐⭐⭐
Lee Min Ho is my favorate idol forever always take and stay healthy god bless❤️❤️❤️
Thank you for all your love and Inspiration. You are Loved and blessed. ❤❤🤍🔵😇💙❤❤❤
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