Household appliances company Cuckoo Malaysia has appointed South Korean actor Lee Min-ho as its new brand ambassador for 2022. The company confirmed Lee’s appointment in a Facebook and Instagram post on 1 April, and he will be involved in the SAMSAMAHealthier campaign for the upcoming year. Since 1 April, Lee has featured in a slew of advertisements for Cuckoo, which can be viewed on the company’s social media pages.
Dubbed the "Hallyu King" by the brand, Lee Min-ho joins Malaysian singer Siti Nurhaliza in this campaign, who was also reappointed as Cuckoo's brand ambassador.
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