On October 21, 2016, Lee Min Ho visited the Innisfree Gangnam Flagship Store in Seoul to introduce his favorite skincare products as the brand's Global Brand Ambassador. During this event, he also appeared in a promotional film for the brand and helped launch a virtual reality experience at the store.
The visit coincided with the September 2016 opening of a VR zone in the store, which allowed customers to experience a "date" with him using VR goggles.
Photo CTTO
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