In 2010, following the massive success of the drama Boys Over Flowers, Lee Min-ho had achieved considerable fame across Asia, which led to numerous ambassadorial and representative roles. That same year, he was also appointed as a celebrity ambassador for the Asia Song Festival alongside Jackie Chan, an event with all proceeds donated to UNICEF.
His extensive global reach and positive image as a leading Hallyu star have often resulted in him taking on a quasi-ambassadorial role, representing Korea's cultural content and image at various international events and initiatives throughout his career
This event has been part of the broader series of activities related to the UN International Day of Peace, which is officially observed annually on September 21.
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