minozDee: May 2006

Wednesday, May 10, 2006

Lee Min Ho's Media Influence

As of this writing October 20, 2022, Lee Min Ho has over 3.1 million followers on Twitter, 28.1 million followers on Weibo and was the first Korean celebrity to garner 20 million followers on both Instagram 31.2 million followers and Facebook 28 million followers.

In 2014 and 2015, Lee Min-ho topped an online poll organized by a Chinese entertainment magazine and was voted as the "Asian Male God". In 2017, Lee was chosen as the "Most Favoured Korean Actor" by fans of the Korean wave in the United States. With a combined total of 65 million followers, he is referred to as the "King of Social Media".

credit to the original owner!

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Lee Min Ho's Philanthrophy

In 2014, Lee set up the PROMIZ website, a fund-raising platform to raise awareness and encourage donation for social and humanitarian causes. Proceeds from the sale of PROMIZ merchandise are given to the selected partners to execute the charity projects. The site has raised US$50,000 from him and his fans to help create wells in Malawi through non-profit organization Charity: Water. It has also raised funds and contributed donations to causes such as Good Neighbours, World Water Day, the "Transparent Umbrella Project" and the "Making Warm Winter for Both Bodies and Hearts" campaign. In 2016, PROMIZ won the Korea Good Brand Awards.

PROMIZ "Umbrella Campaign"

PROMIZ "Water Campaign"

In 2015, Lee donated 100 million won to UNICEF to aid victims of a devastating earthquake in Nepal. In 2016, Lee was recognised by the Ministry of Health and Welfare for his contribution to society.

PROMIZ donated to UNICEF

To mark the 10th anniversary of his debut, Lee's fans participated in several charitable events. Lee's Chinese fans planted 510 trees in Inner Mongolia, while his Mexican fans donated to children stricken with cancer with proceeds earned from selling plastic bottle caps to recycling companies. Taiwanese and Hong Kong fans also made donations to profit organizations World Vision and UNICEF. In previous years, his Chilean fan club donated to the humanitarian organization Patagonia Compassion and also participated in several other charitable causes.

PROMIZ donated to Holt International

PROMIZ "Children Campaign"

PROMIZ "Animal Campaign"

credit to the original owner!

MYM Entertainment PROMIZ

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Lee Min Ho's Public Brand Ambassadorial Roles

Lee Min-ho became a households name during the past decade. Aside being an actor, singer, and all, Lee also maintain his public image in South Korea. He's still the main to get to go for public image up to now.

Here are the list of Lee Min-ho's public appointment for being brand Ambassador in South Korea and Chile.

2010

- Honorary Ambassador for UNICEF's

Love Net campaign to fight malaria (2009–2010)

- PR Ambassador for Konkuk University (2010)

2012

Honorary Prosecutor (PR Ambassador)

for the Korean Supreme Prosecutor's Office (2012)

2013

PR Ambassador for the Chilean campaign "Reforestemos Patagonia"

organized by Minoz Chile (2013)

2015

Public Ambassador for the 'Korean Tourism Campaign',

also called 'The Face of Korean Tourism'

(July 28, 2015)

2016 - 2018

PR Ambassador for Visit Korea

(November 7, 2015)

2019

Honorary Ambassador

for the King Sejong Institute Foundation (KSIF)

cr: to the original owner

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Lee Min Ho continued Success 2014 to present

In January 2014, a second wax figure of Lee Min-ho was unveiled at Madame Tussauds Hong Kong. On January 30, Lee became the first Korean celebrity to perform on China's CCTV Lunar New Year Gala. He sang a song with Harlem Yu, the original singer of the theme song of Meteor Garden, the Taiwanese version of Boys Over Flowers. He was also invited to The 3rd conference of the South Korean Presidential Committee for Cultural Enrichment (PCCE) as the representative for the entertainment industry, to share and contribute to the discussion of issues related to developing Korea's cultural content. Lee received the Prime Minister's Commendation at the 5th Korean Popular Culture and Arts Awards for his contribution to Hallyu.

Madam Tussaud's Hongkong (January 15, 2014)

CCTV Lunar New Year Gala 2014

5th Korean Popular Culture and Arts Awards (2014)

Lee Min-ho subsequently recorded and released his second EP Song for You in October 2014 under Universal Music. As with his previous album, he stated that the tracks were recorded for his fans and that he had no ambition to pursue a singing career. The album release coincided with the start of his RE:MINHO Global Tour fan meeting tour which spanned various Asian cities.

Song For You Album (2014)

Re:Minho Global Tour (2014)

He then took on a starring role in Yoo Ha's noir action film Gangnam Blues (2015), set in the 1970s when the real estate development boom swept across Gangnam area. The movie, which co-stars Kim Rae-won, marks Lee's first leading role in a feature film.

Gangnam 1970 Official Poster

In 2016, Lee starred in the action comedy Bounty Hunters, directed by Shin Terra. The film topped box office charts on its release date and went on to gross US$31 million in China. Later in the year, Lee made his small-screen comeback in the fantasy romance drama The Legend of the Blue Sea alongside actress Jun Ji-hyun, which was a success.

Bounty Hunters Official Poster

Legend of the Blue Sea Official Poster

In 2019, Lee was cast alongside Kim Go-eun in the SBS-broadcast and Netflix-distributed romantic-fantasy drama The King: Eternal Monarch written by The Heirs writer Kim Eun-sook. It was hailed as one of the most anticipated series of the first half of 2020, serving as Lee's comeback series following his release from mandatory military service. The series set a record for SBS's highest 2020 Friday-Saturday drama premiere ratings and maintaining the No.1 spot on the weekly Wavve drama chart for eight consecutive weeks, but received mixed reviews and lower-than-expected domestic TV viewership ratings on later episodes compared to previous works by Kim Eun-sook. The series was also listed as the most popular Korean drama series overseas on Netflix in India, Malaysia, Philippines and Singapore and one of the top two in the U.S.

The King: Eternal Monarch 2020

In 2020, Lee was cast in the Apple Tv's series Pachinko, based on the novel of the same name by Min Jin Lee. Pachinko series premiered in March 2022 and received universal critical acclaim for Lee's performance and other lead cast as well with critics stating that "Pachinko is a sweeping epic that captures the arc of history as well as the enduring bonds of family."

Pachinko Official Poster

Photo credits to the orinal owners!

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Lee Min Ho Global Fame 2011-2013

In 2011, he played the titular character in action drama City Hunter, which was loosely based on Tsukasa Hojo's popular manga. The drama was a commercial success and contributed to Lee Min-ho's growing popularity, most notably in Japan, Philippines, China and in France. He participated in a popular Chinese variety show Happy Camp in December 2011.

City Hunter Official Poster

Lee Yoon-seung (City Hunter 2011)

Lee Min Ho guesting in Happy Camp (2011)

In 2012, Lee starred in historical-medical drama, Faith with Kim Hee-sun. Although the drama garnered viewership ratings around the 10% range, it was a commercial failure due to its high budget.

General Choi Young (Faith 2011)

In April 2013, Lee's wax figure was unveiled at the Madame Tussauds Shanghai. He then released his first album "My Everything" in May 2013 and went on a fan meeting tour in Asia.

Madame Tussauds in Shnaghai 2011

Madame Tussauds in Shanghai 2011

My Everything Album (2013)

My Everything Global Tour 2013

Lee also announced his return to television with a new drama titled The Heirs, a teen drama written by Kim Eun-sook. On why he decided to take on the role of a chaebol heir in high school four years after playing one in Boys Over Flowers, he answered "Before I grew past my 20s, I wanted to play a more upbeat character, one that would allow me to return to that feeling of simple, uncomplicated innocence that I had when I was younger." Premiering on October 9, 2013, The Heirs enjoyed immense popularity both locally, with a peak rating of 28.6%, and internationally, having over one billion hits on the Chinese streaming website iQiyi. Lee experienced an increase in his popularity globally.

Kim Tan (The Heirs 2013)

Photo credit to the original owner!

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