On March 19, 2025, South Korean actor Lee Min Ho departed from Gimpo Airport in Seoul for Shanghai, China.
Lee Min Ho was in Shanghai to attend the 100th-anniversary celebration of the luxury fashion brand Loro Piana. His schedule included a pre-event on March 19 and the main event on March 20, which marked the opening of Loro Piana's first-ever exhibition, titled "If You Know, You Know. Loro Piana's Quest for Excellence." This multi-day commitment highlights the depth of his involvement in a truly historic milestone for the brand.
At the airport, Lee Min Ho garnered significant attention for his "spring fashion," wearing a suede jacket over an ivory top and matching trousers. He was met with an enthusiastic reception from his fans upon arrival in Shanghai.
From the carefully chosen airport outfit to the culturally significant venue, Lee Min Ho's trip to Shanghai was a multi-layered event with deep strategic importance for both him and Loro Piana. It’s a powerful case study in how a celebrity appearance is no longer just an appearance, but a complex ecosystem of strategic decisions—where every detail matters. What does it truly take to orchestrate these moments that seem so effortless from the outside?
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
.jpeg)
Photo: CTTO
🌷
.jpg)
.jpg)
.jpg)
.jpg)