Lee Min Ho ranked No.1 at Korean Wave Hallyu Index Google Search

The economic effect of K-culture between 2017 and 2021 has reached 37 trillion won over 5 years. Hallyu stars who increase exports whenever Google searches increase. 

According to this, the added value effect from the export of Hallyu items was 13 trillion won, and the number of jobs increased by 160,000. According to a report titled “Estimating the Economic Effects of the Spread of the Korean Wave” by the Korea Economic Research Institute (Hankyung-yeon) under the Federation of Korean Industries on the 10th, the increase in exports of consumer goods and cultural contents due to the Korean Wave.

"Lee Min-ho is the number one hallyu star for k-drama k-movie category who increases the exports whenever google searches increase."

The Hallyu Index is selected based on the Google search volume of 15 K-pop stars such as BTS, 15 actors such as Lee Min-ho, and the top 100 Korean dramas on IMDB, a British movie information collection site. Artists who constitute the Hallyu Index selected by the Korea International Cultural Agency. Provided by Korea Economic Research Institute.

Source:

https://m2.hankookilbo.com/News/Read/A2023071010300004429

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