Lee Min Ho promoting Boss Eyewear SS23 Campaign | 20230203

 

The latest campaign for Boss Eyewear Spring Summer 2023 has Lee Min-ho doing the honours.

The new line includes eyewear designed with the planet in mind. These styles are crafted in acetate renew, an e-co-friendly material, and include lenses made from bio-based nylon or recycled materials.

The colour palette includes sophisticated Havana shades for the Bold styles, and subtle transparent tones for the lightweight shapes. Each style is embellished with a subtle signature metal details featuring the iconic BOSS stripes.

“The BOSS personalities always knew what they wanted, and their breakthroughs were achieved through a series of personal choices. While destined for greatness, they neatly personify the fact that BOSSes aren’t born – they’re made.”

“BOSS Eyewear is for those who lead a self-determined life with style, passion, and purpose. The collections offer bold, dynamic, modern designs to form a complete look for the inspirational BOSS of today.”

HUGO BOSS EYEWEAR

BOSS needs a bold vision. Introducing the new range of BOSS Eyewear frames, with designs that exude confidence. 

Boss Eyewear Video ads 15s

Boss Eyewear Video ads 30s

cr: visionplus 

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