Lee Min-ho's breakthrough came in 2009 with the lead role of Gu Jun-pyo in KBS's Boys Over Flowers, the Korean adaptation of the popular Shoji manga of the same name. Competition for the leading role was very intense and Lee only got to know he was cast from the newspapers. The series attracted high viewership ratings and buzz throughout South Korea during its broadcast, Lee's new-found popularity gained him many endorsement deals and created another Korean Wave throughout Asia which made Lee a "Hallyu" star.
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